According to experts, the Russian beauty market is growing rapidly, especially in large cities: Moscow, Saint Petersburg, Yekaterinburg and Krasnodar. But this market is behind Europe in terms of quality of service.
The value of Russian perfume and cosmetics market is 480-485 billion rubles (USD 15,4-15,6 billion). It is the fourth largest market in Europe. The dynamics of growth of the market - 10-12% annually, so in the last 5 years the market grew by 57%. Inflation and growing prices for salon cosmetics hurt the beauty-salon business. However, forecasts of experts are still positive: increase of annual turnover and of the quantity of visitors for 30% are expected.
There were about 1000 beauty salons in SPB in 2008, there are 3300 in 2014. There are more than 5000 beauty salons in Moscow. SPA-industry appeared in Russia in 2008. And now there are more than 2500 SPA-salons, 500
SPA hotels in Russia. The quantity of women, attending beauty-salons grew from 4% in 2000 to 40% in 2014.
Anti-aging segment of cosmetics and salon-procedures is the most promising in Russia, because fight with wrinkles is the main goal for 63% of Russian women, aged 16-65 years. Middle-segment beauty-salons also are very promising in Russia.
Factors which damage Russian beauty-segment growth are:
Beauty procedures are becoming more available for every woman in the USA and Europe, but in Russia beauty salons are mainly opened for people with high-middle and high incomes. The number of salons for middle class is rather small.
Saint Petersburg, the 1st September 2015
Dr. Natalya Barkar -