The Russian beauty market is growing rapidly

According to experts, the Russian beauty market is growing rapidly, especially in large cities: Moscow, Saint Petersburg, Yekaterinburg and Krasnodar. But this market is behind Europe in terms of quality of service.

The value of Russian perfume and cosmetics market is 480-485 billion rubles (USD 15,4-15,6 billion). It is the fourth largest market in Europe. The dynamics of growth of the market - 10-12% annually, so in the last 5 years the market grew by 57%. Inflation and growing prices for salon cosmetics hurt the beauty-salon business. However, forecasts of experts are still positive: increase of annual turnover and of the quantity of visitors for 30% are expected.

There were about 1000 beauty salons in SPB in 2008, there are 3300 in 2014. There are more than 5000 beauty salons in Moscow. SPA-industry appeared in Russia in 2008. And now there are more than 2500 SPA-salons, 500
SPA hotels in Russia. The quantity of women, attending beauty-salons grew from 4% in 2000 to 40% in 2014.

Anti-aging segment of cosmetics and salon-procedures is the most promising in Russia, because fight with wrinkles is the main goal for 63% of Russian women, aged 16-65 years. Middle-segment beauty-salons also are very promising in Russia.

Factors which damage Russian beauty-segment growth are:

  • There are a lot of private cosmeticians working at home outside the legal field.

Beauty procedures are becoming more available for every woman in the USA and Europe, but in Russia beauty salons are mainly opened for people with high-middle and high incomes. The number of salons for middle class is rather small.

Saint Petersburg, the 1st September 2015
Dr. Natalya Barkar -