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The Coffee Market In Russia

96.7 million Russians regularly used coffee in 2016, each of them drinking 1.81 kg or 489 cups of coffee per year. The annual growth of coffee sales in Russia amounted to 6-8% over the past 10 years. 2/3 of coffee consumption in Russia is in Moscow and St. Petersburg.

Coffee consumption in Russia (grain and soluble) is stable - 56-58%.

Most of all coffee is drunk in metropolitan areas, large ciHes - 63% of the population.

People of the age group of 35-54 years, with higher education, with high financial situation prefer drinking coffee most of all (63% in these groups).

Fans of instant coffee drink on average two cups a day, fans of the grain coffee - 1.5 cups.

Russia takes the 1st place in the world by the consumption of instant coffee. The share of instant coffee sales in the total sales of the coffee market is 80%. The share of fans of coffee beans grows, but slowly - by 3% over the past five years.

About 59% of grain coffee consumers bought ground coffee in 2015, ground coffee in grains was bought by 36%. Coffee capsules are not popular and are bought by only 2% of the coffee consumers.

The rapid development of the coffee business in Russia and desire of people to informal communication, have led to the fact that visiting a coffee shop has become more and more popular. Visitors to coffee shops in Moscow leave there about 200 million dollars per year.

There are more than 80 chains of coffee shops and tea rooms in Russia, the majority of them works on the franchise model. Total in Russia there are 5212 coffee houses, of which 673 - in Moscow, 476 - in St. Petersburg. Increase of the number of coffee shops is approximately 22%.

The Russian Federation joined the International Coffee Agreement 2007 and became a full member of the International Coffee Organization (IOC) in April 2015.

The main producers of coffee, which are represented in Russian market, are Nestle, Cacique, Tchibo, Kra] Jacobs Suchard, Douwe Egberts, Elite, Folgers, Julius Meinl, El Gusto, Paulig, Monterrey, Eastco, Cafe Soluvel, Future Enterprises, Lavazza, Segafredo, Illicaffe and others.

According to the Federal Customs Service, import of coffee was up 14% compared to the last year - to 97.7 thousand tons (345.2 million dollars

The structure of import: 43% - unroasted arabica coffee, 29% - non-roasted Robusta coffee, 14% - non grain roasted coffee of other types, 8% - grain roasted arabica coffee, 3% - other roasted coffee grain, 3% other types of coffee. Vietnam, Brazil, Indonesia, Finland, Latvia, Estonia, and Germany occupy the biggest share in imports of coffee in Russia.

Saint Petersburg, the 26th September 2017
Dr. Natalya Barkar
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